20+ years building digital products, combining product leadership with hands-on expertise in data engineering and analytics.
After co-founding and growing a 30+ person digital agency with 2 locations in Europe, I've spent the last 7 years leading a healthcare SaaS product within CompuGroup Medical, operating at the intersection of product strategy, data engineering, and engineering execution.
That background shaped a pragmatic, execution-oriented approach. On the product side, I define direction, align stakeholders, and stay close enough to UX and engineering to make informed decisions and keep teams moving when complexity increases.
On the data side, I own the full data architecture and reporting layer, turning customer data into insightful dashboards that are part of the product experience our customers rely on.
I'm comfortable across strategy and execution, and I'm deliberate about where AI actually adds value versus where it adds noise. In healthcare SaaS especially, separating AI hype from practical product value isn't optional, it's the job. Great products are built by people who care about the whole: the user experience, the data that drives decisions, the team delivering it, and the business it serves. That's the full stack I bring.
Medalion architecture in Microsoft Fabric. from notebooks, stored procedures, pipelines, dataflows and data models to Power BI reports. The data foundation for a product used by 4K+ healthcare organizations and 10k+ users.
PM work restarted from scratch every time. I built the system that stops that. Repeatable commands, product context baked in, reviewer agents that catch what I'd miss. Competitor research that used to take five hours now takes thirty minutes.
PREM/PROM surveys, EHR integrations, NEN7510 and FHIR compliance. Building patient-facing software in a regulated Dutch market where the stakes are real.
A personal pitch for rethinking how we see neurodivergent professionals in an AI-first world.
Seven years. Twenty to thirty people. Dozens of clients. A lot of invoices, a lot of late nights, and eventually a move into product. Here's what actually stuck.